/ Stories & insights
Writing that
earns its place.
Business, technology, finance, global markets, and the systems shaping the world around us. Stories designed to help you understand how companies grow, industries evolve, and decisions create opportunity.
/ Latest story
The Weekend Blockbuster Disappeared
How an icon of Friday nights lost the future to a company mailing DVDs in envelopes.
/ Recent stories
The ones worth your time.
Say Hello to Labubu: How a Nine-Toothed Monster Broke Modern Retail
The story of how an odd-looking elf-turned-icon became a billion-dollar demand machine — and what it reveals about how the best modern businesses actually work.
The World Cup Isn't About Football
How FIFA built one of the most powerful business machines on Earth — the hidden economy behind the biggest sporting event on the planet.
Why We
Write
The internet doesn't need more content.
It needs more things worth reading.
CashFloApp Stories is written by people fascinated by business, companies, technology, money and the decisions that shape them.
Our stories are researched and curated by finance and corporate professionals, but we don't write like analysts. We write with curiosity, experience and a point of view.
We want to understand why a company won. Why another disappeared. Why an industry changed. Why an idea that once looked ridiculous suddenly became obvious.
Because knowing what happened is easy.
Understanding why it mattered is much more interesting.
If a story leaves you with a new perspective, a better question, or something you can't stop thinking about, it did its job.
That's why we write.